Content Director | Editor | Writer

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Copywriting & Editing – Toronto Star

The Toronto Star is one of Canada's most renowned newspapers. We have quite a history together. As a branded content editor, I produced several packages for the Star's Content Studio. I was lead writer for the Star’s acquisitions team, repurposing news editorial to attract and convert new subscribers and increase engagement among current readers. For Star Metroland Media, I produced all B2B content promoting the team’s services to set up their marketing-services department.

Copywriting & Editing – Toronto Star

The Toronto Star is one of Canada's most renowned newspapers. We have quite a history together. As a branded content editor, I produced several packages for the Star's Content Studio. I was lead writer for the Star’s acquisitions team, repurposing news editorial to attract and convert new subscribers and increase engagement among current readers. For Star Metroland Media, I produced all B2B content promoting the team’s services to set up their marketing-services department.

Facebook Ads

To drive subscriptions daily, I created Facebook content using the day’s top stories.

Star Ads Header.jpg

Toronto Star Reader Emails

Toronto Star Reader Emails

Working with the superb team at LFTFIELD Inc., I wrote dozens of ads to promote Star readership, subscription and use of the Star mobile app.

Torstar Regional Ads – Motion

Torstar Regional Ads – Motion

Working with the talented group at LFTFIELD Inc., I wrote these timely social ads to promote subscription to Torstar’s regional newspapers, and to increase readership among current subscribers.

Full-page Print Ads

Full-page Print Ads

These promoted features on the Star mobile app. I worked with the talented and effective team at LFTFIELD Inc.

Star Content Header.jpg

Custom Content for Philips

Custom Content for Philips

Star Touch Feature for PC Black Label

Star Touch Feature for PC Black Label

Custom Content for Real Sports Apparel/MLSE

Custom Content for Real Sports Apparel/MLSE

I produced this content for Star Metroland Media, a B2B division of Torstar

I produced this content for Star Metroland Media, a B2B division of Torstar

Simple, engaging social ads I produce for the Star acquisitions team

Simple, engaging social ads I produce for the Star acquisitions team

Custom Content for Real Sports Apparel/MLSE

Custom Content for Real Sports Apparel/MLSE

Custom Content for Canada Post

Custom Content for Canada Post

Custom Content for Real Sports Apparel/MLSE

Custom Content for Real Sports Apparel/MLSE

Custom Content for Real Sports Apparel/MLSE

Custom Content for Real Sports Apparel/MLSE

Custom Content for Canada Post

Custom Content for Canada Post

Custom Content for Real Sports Apparel/MLSE

Custom Content for Real Sports Apparel/MLSE

Toronto Star Gift of Giving Supplement Fall 2013

Toronto Star Gift of Giving Supplement Fall 2013

Providence Healthcare Editorial Supplement January 2013

Providence Healthcare Editorial Supplement January 2013

Custom Content for OLG December 2012

Custom Content for OLG December 2012