I'm a Toronto-based specialist highly experienced in producing content that connects brands to buyers.

Engaging. Thoughtful. Award-winning. Proven.

As a journalist with 25 years of experience in telling brand stories — in print, online and for film — I'm adept at analyzing client needs, target-audience data and relevant trends to build strategies and engaging content. What I produce works hard to create awareness and, ultimately, result in conversion and loyalty.

My passion, in work and in life, is food and drink. However, I've produced successful work for clients in businesses as diverse as finance; tech; logistics; retail fashion and home décor; real estate development; auto manufacturing; photography; loyalty; cosmetics and more.

Lend me your story. I’ll show you how to tell it, and sell it, beautifully. Let’s chat: dredee@me.com.