Content Director | Editor | Writer
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Content Director – LCBO
As a long-time editor and, eventually, content director with LCBO, I produced dozens of print and digital pieces, and launched the new Shopping Guide, the redesigned lcbo.com and LCBO's beverage styles system. Most recently, I organized and wrote the online Holiday Gift Guide and all in-store signage for the holiday season. It was a whopper of a project, but a joy to put together.
Design partners included Leo Burnett and Parcel Design. Additional projects featured the work of Karen Lim Design, Cundari, Blammo Worldwide, Up Inc (Goods & Services) and more.